Structure of 3 phase 0f customer relationship management
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The basic idea Customer Relationship Management, or CRM, is to increase customer loyalty and retention and increase an organizations profitability. CRM allows an organization to keep in touch with all aspects of the tight relationship with the customer. The structure of CRM is a very important piece to understanding how it really works.
There are three phases mentioned in the evolution of CRM: (1) Reporting, (2) Analyzing and (3) Predicting. Reporting allows organizations to identify customers through applications. Analyzing gives the organization an idea of who their best customers are to target them. Predicting helps the organization prevent and maintain customer turnover. With changes in customer behavior unavoidable, having a well evolving CRM system helps prevent customer loss or even risking doing business with a potentially bad customer.
There are three phases mentioned in the evolution of CRM: (1) Reporting, (2) Analyzing and (3) Predicting. Reporting allows organizations to identify customers through applications. Analyzing gives the organization an idea of who their best customers are to target them. Predicting helps the organization prevent and maintain customer turnover. With changes in customer behavior unavoidable, having a well evolving CRM system helps prevent customer loss or even risking doing business with a potentially bad customer.
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