Question

study the following case/situation and express your opinion.

Jaysukh oil mills produce refined oil. The entire production is purchased by Rupesh oil
Depot, who in turn sells it to various retailers. Mrs. Prachi purchased 2 kg oil from Balaji
Groceries.
Identify who is

Wholesaler
Retailer
Consumer​

Answer 1

Answer:

Rupesh oil depot is the wholesaler.

Balaji Groceries is the retailer.

Mrs. Prachi is the customer.

Explanation:

For understanding the above answer we first know the difference between wholesaler, retailer and customer.

Wholesaler - Wholesalers are those who buy from the manufactures and sell goods to the retailers. They specialise in a particular product. They buy goods from manufactures in large quantity and sell it to retailers in small quantity. They deliver goods at the doorstep of the retailers.

Retailer- Retailers are those who buy goods from the wholesalers and sell goods to the customer. They deal in different kinds of goods.They buy goods from wholesalers in small quantity and sell in smaller quantity to the ultimate customer. They usually sell at their shops.

Customer- Customers are those who buy goods from the retailers in smaller quantity for direct consumption. Customers go to shop of retailers to buy any product. They allowed discount also.

Here as we can seen that, Jaysukh is the manufacturer of the oil and that entire production is purchased by Rupesh oil depot , who in turn sell it to retailer that means he is the wholesaler. Balaji Groceries is the retailer who sale the goods to the customer and the customer is Mrs. Prachi who buy it in smaller quantity.