study the working of FMCG industry in India - take any 4 firms of the industry and group them according to their Objective ( Profit / non profit making)
guys please help me to do the project take 1 product and 4 firms
and group them
please guys help me
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Consumer and industrial decision making process and decision rules ... Consumer has a motive for purchasing a particular product. ... All these reasons suggest the need for study.
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