sugandh enterprise deals in all kinds of incense sticks, cones, coils aromatic oils and various kinds of other products. suryansh is the proprietor of the business. he strongly believes that every business has certain obligations towards the society which it must fulfill. by implementing socially desirable best practices a business is able to enhance its public image,which contributes effectively towards the growth and profitability of the business in the long run. according to him, the four pillars of these obligations are to provide such goods and services which gain the approval of the society in terms of utility, to carry out the business in a legal manner to give due respect to the sentiments of people of religions and to contribute 10% of the profits of the business in charitable activities identify the concept being describe in the above paragraph. also categories this concept into different kinds by quoting lines from the paragraph
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