Question

Super Sonic ltd. is a leading firm into the business of residential modular furniture.
Modular furniture is a set of furniture items that can be tailored so that they fit in your space. It
can be designed in any way that you may like and can be disassembled and assembled as per
your needs. Super Sonic ltd has its stores at high end shopping malls of Delhi and Mumbai.
Customers of Super Sonic ltd can also take furniture on rent across various categories such as
beds, sofas, wardrobes, kids’ room furniture, entertainment units and dining sets from a
selection of over 1,200 products available for a term of 6, 9 or 12 months. Customers who want
to buy new furniture and visit the mall belong to elite class. However, for rented furniture the
firm has identified a new class of consumers who are participating in the sharing economy,
consisting of 22-35 year-old, online-savvy and migrant millennials across the country.
As a marketing consultant recommend an appropriate segmentation, targeting and positioning
strategy.

Answer 1

Answer:

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