Supply chain of united colors of benetton
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9 Alper TEKİN Benetton’s Operations - Purchasing • Purchasing was centralized. • One of the largest buyers of wool in the world • Benetton had 180 suppliers who supplied the raw material • Benetton had gone in for vertical integration its suppliers1. Benetton’s ‘Dual Supply Chain’ System 1Istanbul, 23th May 2013 OPR-541 Supply Chain Management Prepaired
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