Suppose you are the cultural secretary of your college. an inter college debate will be held on 27/05/2020 in the district library and it will be sponsored by a leading tobacco company. As the cultural secretary of your college, write a notice to the head of the college as to why tobacco companies should not be allowed to sponsor such educational events .please answer this question
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Answer:
Promoting Tobacco Use to Consumers
The goal of marketing is to increase the appeal and acceptability of a product as well as to make the product available to the potential consumer. Tobacco marketing strategies (a) establish attitudinal predispositions that lead nonusers to experiment with tobacco products and interpret their experience as positive and rewarding, (b) foster the perception that consumption of tobacco products in general and in particular contexts (places, times) is normative, (c) minimize concern about the potential risks associated with tobacco use, propagating the perception that there are ''safe" smoking options, and (d) reassure smokers and users of smokeless tobacco that possible risks are worth the benefits received from tobacco use. Marketing strategies promote both brand-specific and aggregate tobacco use. The impression that tobacco use is desirable and normative is conveyed through image advertising and promotions that make tobacco products highly visible in public spaces—if not by their presence, then by proxy in the forms of brand trademarks, insignia, logos, and items associated with preestablished brand images (for example, adventure scenarios). The major forms of marketing are highlighted below.