Suppose you have to buy a packed bottle for drinking water in your journey. Which logo will you like to see to be sure about its quality?(Delhi - 2016)
Answers
Answer:
The Packaging, colours and Logo of any product plays a huge part in it's appeal for the end customer. This is where psychology comes into play and we need to send out the right messages, through these to ensure, that the customers get a good impression.
For someone on a long, hot journey, they need to see a bottle that reminds them of cold, ice, breeze or something like that. For a water bottle, the best colous to use are always Blue, so in my suggestion, maybe the picture of a mountain top, surrounded by ice, snow fall, and a blue bottle overall, will entice a customer towards it
Large companies which are knwon for 'Quality' such as Nestle Water or Kinley Water by pepsi, also use blue colour, so it is synonymous with quality.
Apart from that, the best thing will also be to use high quality text fonts and good words so people know they are buying water of a good company