Question

Suppose you're working for an e-commerce platform, what all strategies would you use to enhance the overall presence of the company on the internet.

Answer 1

HEYA YOUR ANSWER IS



The only thing harder than successfully marketing your eCommerce store is trying to do it with outdated, ineffective techniques. That’s why I’ve compiled a “hit list” of my favorite highly effective eCommerce marketing strategies.

Also included is a list of outdated/ineffective/dangerous/cancer-causing techniques that only spell trouble for your marketing efforts.

 

Killer, Effective Strategies

These techniques are my all-time favorite methods for eCommerce marketing and provide the most bang for the buck in terms of time spent vs. long-term SEO benefit.  If you’re only going to focus on a few strategies, make sure you pick from this list.

1. Write Articles for Individual Sites

This is my favorite eCommerce marketing technique. This content marketing strategy involves approaching sites individually and offering them a unique article on a topic you’re an expert in.  You can cherry-pick sites with lots of PageRank link juice and, when done tactfully, you can include a handful of links to your site in the article. The site gets unique, helpful content for its visitors, and you get some SEO love. It’s a win-win.

2. Guest Post on Industry Blogs

Guest posting takes a similar approach to the strategy above, but focuses on the blogosphere. The great thing about bloggers is that they are ALWAYS looking for quality articles for their content marketing. Convince the blogger that you can make their content marketing jobeasier while also saying something that’s of interest to his or her audience, and you can include a few tasteful links in your post.

3. Donate Products for Review

Donating a product for review is a great way to get someone else to create information-rich content with natural backlinks to your site. This approach costs a bit more money, but can generate an incredible long-term return in sales and SEO benefits, especially if the product is positively reviewed.

4. Offer Testimonials to Other Companies

I’ve used this strategy to land a number of high-authority backlinks to my sites, including links from Rackspace and WPEngine, both PageRank 6 (that’s huge!) blogs. Here’s how it works: When there’s a service you use and love, get in contact with the business and offer to write a testimonial. If they decide to post it, they’ll almost certainly include a link back to your site.

IMPORTANT: Make sure you do this only for services you genuinely endorse. Even a backlink from a PR 6 page isn’t worth ruining your credibility and reputation over if the service is poor, or if you’re doing it for the wrong reasons.

5. Optimize Your On-Site SEO

All the link building in the world won’t do you any good if you aren’t ranking for the right terms! Invest time in keyword research so you understand what terms people are using to search for your products. Then, make sure to structure your internal linking and on-page content to match these commonly searched terms. Investing heavily up front in SEO will pay massive dividends down the road as your site authority — and organic traffic — increase.

6. Create and Host Amazing Resources

Often referred to as “link bait,” creating great resources on your site will inevitably lead to people linking to you. This could be a comprehensive buyer’s guide or a detailed troubleshooting tutorial; the specifics will depend on your market. Additionally, the resource will brand you as an expert, increasing credibility and trust, which always results in more sales.

7. Ask for Links From the Manufacturer

Many manufacturers have a “Where to Buy” or “Retailers” section of their website, and getting them to list you is often as simple as asking. Before you do, make sure your website is on par (in terms of quality, design, etc.) with the others they list. It also helps to have a few testimonials on your site to increase their confidence that you’ll be a quality source for customers.

Apart from the SEO benefits of the links, you’ll find that traffic from a manufacturer’s site converts at a significantly higher rate and can be a great source of direct sales.