t) If a company wants to modify its marketing mix, which one below can be
adjusted in the short run?
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Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. ... Pricing can also be used a demarcation, to differentiate and enhance the image of aproduct.
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