Question

tamination
As a food service business, McDonald's has a product mix composed mainly of food and beverage products. This element of the marketing mix covers
the various organizational outputs (goods and services) that the company provides to its target markets. McDonald's product mix has the following
main product lines
Hamburgers and sandwiches
Shacks and sides
Desserts and shakes
Breakfast A-day breakfast
Mecafé
These items tan be defined as
in the Product Mix
A Depth
Alangi
Ce Consistency
O
1810 AM
09.​

Answer 1

Answer:

As a food service business, McDonald’s has a product mix composed mainly of food and beverage products. This element of the marketing mix covers the various organizational outputs (goods and services) that the company provides to its target markets. McDonald’s product mix has the following main product lines:

Hamburgers and sandwiches

Chicken and fish

Salads

Snacks and sides

Beverages

Desserts and shakes

Breakfast/All-day breakfast

McCafé

Among the 4Ps, products are a fundamental determinant of McDonald’s brand and corporate image. The company is primarily known for its burgers. However, the business gradually expands its product mix. At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals. McDonald’s generic strategy and intensive growth strategies influence the product lines included in this element of the marketing mix. In diversifying its product lines, the company satisfies market demand, improves its revenues, and spreads risk in its business. In terms of risk, a more diverse product mix reduces the company’s dependence on just one or a few market segments. This element of McDonald’s marketing mix indicates that the firm innovates new products to attract more customers and improve its business stability.

I hope it helps you

thank you

please make me brainliests