Question

Target cost-per-acquisition (cpa) bidding can help drive conversions by using your conversion history and:

Answer 1

The correct answer is cost-per-acquisition goals to increase your bid when there is a chance for conversion.

Target CPA bidding can help drive conversions by using your conversion history and cost-per-acquisition goals to increase your bid when there is a chance for conversion. With Target CPA, the bids get set to generate as many conversions as possible. Bids are optimized automatically with advanced machine learning and auction time bidding capabilities help to customize bids for each occasion.

Answer 2

The correct answer is:

cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Source and explanation:

https://goo.gl/Azv82L