technology has created distance in real life relations cooment upto 150 or 200 words
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Naturally, digital media is far from a perfect vehicle. No means of mass communication is. Digital media scores some negatives among small-business owners because:
Digital media can sweep up a business in “media fatigue.” Consumers are bombarded with thousands of messages a day – a consequence that is largely their own doing. They could, after all, simply put down or shut off their smartphones. But this means they are also more discerning about what they do take the time to read as well as what they choose to ignore.* Digital media can be a time drain on a business. Social Media Today reports that more than 60 percent of marketers spend at least six hours a day on digital marketing. This is time you may not be able to allocate, forcing some tough choices. Even if you forego paid digital ads, the sweat equity investment can be unrelenting and considerable.
Digital media can devolve into a damage-control operation. This is the most virulent complaint of small-business owners, who grow understandably perplexed by the scammers, spammers, trolls and “reviewers” whose sole purpose seems to be stirring up trouble. “Going viral” was usually considered a good thing for businesses five years ago. It can strike fear in the hearts of small-business owners today.