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Vallabhacharya was born in 1479 C.E. in Champaran in a Telugu Brahmin family. His family belonged to Vaishnavism. He studied deeply Vedas, Vedantas, Darsan , Sutras , Dharmashastras ,
Puranas and history in depth in Banaras. He went three times from Rameshwar to Haridwar and Dwarka to Jagannathpuri to promote the Pushtimarya sect. During his pilgrimage, he organized Shirmad Bhagwat Katha and Parayana (recitation). These places are today known as Baithak. According to him, Brahma is pure and unbounded soul. Krishna is only ‘Purna Purshottam Parabrahma’. Bhakti of God is the only way to seek freedom from the cycle of birth and death and to attain salvation (Moksha). The path of bhakti can be followed by anybody, without any distinction of caste, colour and creed. The contribution of Vallabhacharya in the bhakti movement was immense.