That’s not quite right.
Omar does have a successful market stall, but his aim now is to develop his online business. Would focusing on his offline marketing skills really help?
Pricing is a tricky aspect of business; you need to consider the impact of pricing products differently online and offline, but also how much experience you have in e-commerce.
In terms of audiences, it may be useful to find out who you’re talking to, when you should talk to them, and what you should talk about. Would this apply to Omar's situation?
There are many channels for reaching customers. Paid online advertising is great, but remember it is important to find the right approach for the right audience.
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