Question

. "The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business." Prepare a response that argues against this, and support it with examples.

Answer 1

The 4 Ps are all a marketing manager needs to create a marketing strategy for a service business as they keep the manager on track.

• The 4 p's in the marketing environment are the product, price, place and promotion.
• The four P's do matter. However, they are no longer sufficient with all the new networks being launched and competition rising. These will be the center of the action preparation, but what else you can be done, needs to be looked upon.
• The management needs to assess what other areas they can try and make a difference to your plan and then add these elements to it. The 4 P's in the marketing field are all still important. However, they must be consumer led.