Question

The activity of categorizing customers into different groups in order to manage them differently, effectively, and profitably was introduced in one of the sessions. ___________ management is commonly understood as this practice.

a.Segmentation 

 

b.Customer portfolio

 

c.Target group

 

d.None of the above ​

Answer 1

Answer:

Marketers often segment consumers into groups based on similar age, gender, family size, religion, nationality, income and education level. These are often helpful ways for businesses to better assess what might interest their prospective consumers and better target them based on more narrowed needs.