“The Amul” cooperative in Anand (Gujarat) is an initiative to decentralize the
collection of milk for the benefit of the low income of milk producers. Prepare a
project on Amul. Find information on the following. You can add more points.
Collect facts about the functioning of “AMUL”.
How has it transformed the lives of the small farmers, milk producers and women?
How Information and Communication Technology and banks are giving support?
Benefits of Having Co-operatives.
Do you know about the “AMUL GIRL”.
Answers
Answer:
“Amul spurred India’s White Revolution, which made the country the world’s largest producer of milk and milk products and became the largest food brand in India.”
2 “Full form of Amul Name is Anand Milk Unions Limited. its also associated with the Sanskrit Word “Amoolya”
3 “Amul’s architect and chairman late Dr Verghese Kurien died in the 50th year of the creation of Amul.”
4 “The Amul girl was born in 1966. She already completed 50 years, Amul celebrated her golden jubilee a couple of years ago.”
first amul hoarding
5“The (original) Amul Girl was created by Sylvester daCunha (daCunha Communications) to counter the Polson dairy girl ( a locally-owned dairy in Anand)”
6 “Amul owns 85 percent share in butter market. 65 to 66 share in Cheese with Market Leader. It also has 88% market share in butter,63% share in infant milk and 45% market share in dairy whitener.”
7 “The present Amul Butter cartoons are drawn by Jayant Rane.”
8 “Amul already launched Indian Desi Cow Milk(A2 milk) which boost the Mind power and its also Planning to launch Camel Milk First time in India.”
9 “The Amul model has helped India to emerge as the largest milk producer in the world. More than 15 million milk producers pour their milk in 1,44,500 dairy cooperative societies across the country.”
10 “daCunha designed a campaign which is popular and a series of hoardings on day-to-day issues.It earned a Guinness world record for the longest-running ad campaign in the world.”
Managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul is owned by more than 3 million small farmers in the state of Gujarat. At the end of the transaction, more than 80 percent of profits are received directly by farmers
ICT is helping the banking sector improve its efficiency and effectiveness of services offered to customers, and enhance business processes, managerial decision making, and workgroup collaborations which strengthen their competitive positions in rapidly changing and emerging economies
Advantages of a Cooperative
Less Taxation. ...
Funding Opportunities. ...
Reduce Costs and Improve Products and Services. ...
Perpetual Existence. ...
Democratic Organization. ...
Obtaining Capital through Investors. ...
Lack of Membership and Participation.
The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up. The Amul girl advertising has often been described as one of the best Indian Advertising concepts because of its humour.
“Amul spurred India’s White Revolution, which made the country the world’s largest producer of milk and milk products and became the largest food brand in India.”
“Full form of Amul Name is Anand Milk Unions Limited. its also associated with the Sanskrit Word “Amoolya
“Amul’s architect and chairman late Dr Verghese Kurien died in the 50th year of the creation of Amul.”
“The Amul girl was born in 1966. She already completed 50 years, Amul celebrated her golden jubilee a couple of years ago.”
“The (original) Amul Girl was created by Sylvester daCunha (daCunha Communications) to counter the Polson dairy girl ( a locally-owned dairy in Anand)”