Question

The Case:

Currently there are fifty or more textbooks which can be used in the principles of economics courses. If we compare a number of them, we will find considerable differences. Books vary considerably as to the rigor and detail with which material is presented. They also vary as to reading level. Some books have a one-color format, others use multicolor diagrams and tables. Books vary greatly in the use of such pedagogical devices as photos, boxed features, cartoons, learning objectives, intrachapter summaries and glossaries. Publishers seek the mix of these features which they hope will be most appealing to instructors and students.



Requirement:

Read the above scenario and explain in which market structure ‘the market for Principles of Economics textbooks’ falls. Justify your answer by applying the characteristics of that market structure on the given case.

Answer 1

Answer:

It is the process of inducing the employees of an organisation to act in a predetermined desired manner so as to achieve organisational goals. At the core of this concept, lies three important sub-concepts. They are Motive, Motivation, and Motivator.