Question

The collection of businesses and products that make up a company is called its

Answer 1

The collection of businesses and products that make up a company is called its strategic business unit.

Answer 2

The collection of businesses and products that make up a company is called as Business portfolio

Explanation:

• A business portfolio contains the total business investments of the company various products and holdings, assets and other businesses and more. The business contain number of products for various segments which are marketed through product portfolio
• There are various methods by which the company markets its products and makes them attractive for their customers. They are marketed through specific segments through various product mix methods.
• The group of products under the business portfolio contain the various forms of services and other business products and holdings that the company has for a wide range of customers. The business portfolio are made and planned according the objectives of the company.

To know more about business portfolio

What is meant by business portfolio analysis?

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