the essence of agile can be summarised as
Answers
Answer:
Customer Centricity
Explanation:
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Answer:
The essence of agile can be summarised as- Customer centricity
Explanation:
Customer centricity
Many companies use a "customer centricity" strategy that emphasises the significance of placing the client first and always providing them with a satisfying experience. Customer-focused companies continually consider how their consumers may be affected while making strategic choices.
Why is client-centricity crucial for your brand and business?
Customers won't stick with your brand if they're unhappy. You can't run a business if you don't have any clients.
Think about your interactions with your favourite brands. They make it simple for you to conduct business with them, interact with you using the manner that you choose, and they could even make offers just before you're ready to make a purchase. Now think about the people who get it incorrectly. How frequently do you continue using brands that don't make you happy in the Marie Kondo age of purging, organising, and simplifying? Today's consumers may quickly abandon the companies they adore without hesitation. According to PWC, one in three customers will stop supporting a business they love after one negative encounter.
Every encounter and stage of the customer experience, from awareness to purchase to advocacy, benefits from a customer-centric strategy. Organizations are based on their dedication to acting in their customers' best interests in today's personalised digital world. It is the absolute competitive advantage.
For instance, outstanding customer service has traditionally been associated with Nordstrom. They have reproduced the outstanding in-store experience they are known for in the digital shopping experience with a cutting-edge mobile app and additional options like purchase online/pickup in-store to pivot to meet customers' requests.
Loyalty and retention are the ultimate benefits of developing customer-centric procedures. As the saying goes, retaining an existing client is more straightforward and economical than getting new ones. Harvard Business Review highlighted that getting a new client might cost five to twenty-five times more than keeping an existing one in 2014. This idea is not brand-new. So why don't more businesses put retention before the acquisition?
When customer centricity is done correctly, customers have confidence in your company to fulfil their needs and wants while also providing them with enjoyable and frictionless service, such as boxless returns, order online and pick up in-store, immediate refunds, and quick delivery online orders (sometimes same-day or even 2-hour). These interactions thrill customers and foster trust, contributing to long-term client retention.
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