the factors responsible for the change in coca cola and pepsi in india
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Coca-Cola re-entered the Indian market in 1993 and bought the “Thums-Up” company, which was the largest cola company in India. Because of the success of the “Thums- Up” Cola, and to compete with Pepsi, Coca-Cola continues to produce ““Thums up” in India.
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Coca-Cola re-entered the Indian market in 1993 and bought the “Thums-Up” company, which was the largest cola company in India. Because of the success of the “Thums- Up” Cola, and to compete with Pepsi, Coca-Cola continues to produce ““Thums up” in India.
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