The force of action and reaction are equal and opposite. Despite this , obejct move on application of force
Answers
According to the first law of motion-constant velocity doesn't require anything means the object moves with constant velocity unless acted upon by a force. So the minute you started pulling the object, you exerted the forces more than friction to move it otherwise it would not move either. So the initial force is larger than friction but after you've gained some velocity, say you decrease the force to counteract with friction so the both force cancel each other. But the velocity you gained remains same in the direction of force and that's why object moves in the direction of force. The answer to why it doesn't move in other direction is because friction is a variable force, it depends on what force you're exerting, otherwise the object will move on itself whether you apply force or not because it's always have been in contact with the ground which doesn't happen.