Question

the______________holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
a) Product concept
b) Production concept
c) Production cost expansion concept​

Answer 1

Answer:

The Production Concept.

This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution

Answer 2

The correct answer is OPTION B: Production Concept.

• This is the most fundamental business principle.
• According to this notion, consumers want products that are both conveniently accessible and inexpensive.
• Managers who are focused on this concept are looking for high production efficiency, cheap costs, and wide distribution.
• Customers place a premium on product availability and competitive pricing.
• This strategy makes sense since, in developing countries, people are more concerned with receiving commodities than with their quality.