Question

The intermediaries Survive by cheating the producers in the rural areas? what makes this produces so vulnerable

Answer 1

Marketing intermediaries are hired rural producers to promote, sell and distribute their products to end consumers.

EXPLANATION:

• In the rural areas, producers are in plentiful, and as such marginal and small farmers with low productivity are unable to access the larger markets where they are able to get the maximum selling price for their produce.
• Therefore, rural area producers end up selling the produce in local market through intermediaries where they acquire lower prices.
• Rural producers’ poverty, dearth of market price knowledge, and weak bargaining power stemming from low social status and illiteracy that further enfeebles when coalesced with seasonal cash deficits and absence of storage facilities, enable intermediaries to cheat producers in the rural areas

To know more

What is the Marketing concept? How does it help in the effective marketing of goods and services.

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Marketing is a pervasive function elaborate and clearly bring out the importance of marketing function to the organization and consumers

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Answer 2

In the rural areas, producers are in plentiful, and as such marginal and small farmers with low productivity are unable to access the larger markets where they are able to get the maximum selling price for their produce.

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