The largest tea producer have no role in world trade
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Ultimately the options for tea producers to improve their livelihoods are limited. Increasing productivity and reducing the costs of inputs can help to some extent. But producers will still be vulnerable to impacts of climate change as well as global reductions in tea price. The only way to create long term security for tea producers is to increase their negotiating power so as to shift the value chain in their favor. Harriet Lamb, Executive Director, Fair-trade Foundation says:
‘It is our ambition to re-balance the power in the supply chain so that tea workers and farmers become price-makers rather than price-takers in the long run’.
Currently, there are 93 Fair-trade certified tea producers but they are only able to sell a small proportion of their tea on Fair-trade terms as there is not enough consumer demand for Fair-trade tea. Director of United Nilgiri Tea Estates in India, Mr. Pinto said: ‘We would love to sell all our tea as Fair-trade tea. That is not only good for the company as it yields higher prices but especially for the workers. Look what has been accomplished with the premium money and imagine what would happen if all our tea was sold as Fair-trade. Major changes could be achieved. The future faced by tea growers and workers is not just in the hands of a few companies and the changing climate. It is in our hands also. If we all demanded Fair-trade tea for our daily cupper, we could start to tip the balance in favor of tea producers in Asia and Africa. Fair-trade is the only independent assurance that workers have a voice within the value chain and that small farmers livelihoods are more secure.
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‘It is our ambition to re-balance the power in the supply chain so that tea workers and farmers become price-makers rather than price-takers in the long run’.
Currently, there are 93 Fair-trade certified tea producers but they are only able to sell a small proportion of their tea on Fair-trade terms as there is not enough consumer demand for Fair-trade tea. Director of United Nilgiri Tea Estates in India, Mr. Pinto said: ‘We would love to sell all our tea as Fair-trade tea. That is not only good for the company as it yields higher prices but especially for the workers. Look what has been accomplished with the premium money and imagine what would happen if all our tea was sold as Fair-trade. Major changes could be achieved. The future faced by tea growers and workers is not just in the hands of a few companies and the changing climate. It is in our hands also. If we all demanded Fair-trade tea for our daily cupper, we could start to tip the balance in favor of tea producers in Asia and Africa. Fair-trade is the only independent assurance that workers have a voice within the value chain and that small farmers livelihoods are more secure.
I hope this will help you
pls mark me as brainliest
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