the major purchase bought directly through the producers is known as
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Explanation:
The scenario given in question statement refers to marketing channel strategy. It is a strategy of marketing where the purchaser directly goes to the producer and does not involve any other channel in between. This type of buying is cost effective since there is no commission of distributors and also the producer gives out a mass volume of product. However this type of buying involves more research in the initial phase
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The major purchase bought directly through the producers is known as In stallation.
- The high-cost industrial commodities or products are termed as in stallations.
- They are the most significant requirements of business owners.
- It includes the big, expensive, long-lasting machinery that is required for the conduction of business.
- It should be noted that they have a longer life span than the portable tools and equipments.
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