The Managing Director of Purskar Gift Centre Pvt. Ltd., Mr. Stanely
Anthony, called a meeting of all the Departmental Managers in the
beginning of the year. In the meeting a discussion on the budget of the
following year took place. All of them promised that exactly after one
week they would present their respective budgets. After one week
once again, the meeting was held and all of them presented their
respective budgets. After a little cutting and clipping, Mr. Anthony
gave his approval of all the budgets. All became very happy. All of
them had set for themselves very big objectives. Looking at the
objectives one could say that if they were realized, the company would
be most enriched. But it so happened that thinking of so much possible
profit, all the managers became so satisfied that they forgot to put in
some special efforts for its realization. At the end of the year the result
obtained was such as no one had thought of, in other words, there was
a heavy loss.
a)Identify the concept of management described above
b) Explain the concept identified in the point
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