the new marketing realities of toyta viz Technology, Globalization, and Social Responsibility.
Answers
Answer:
The New Marketing Realities is the computerized improvements, creative and innovative and categorized small scale media and markets, which the service the local influent targeted, market nets[1]. There are various forces, which are driving the new marketing realities.
Answer:
Explanation:
Toyota central R&D lab works on the basis of red ocean strategy. The boundary of the research is defined and the objectives are defined by competition. Line extension is the primary objective of the Toyota central R&D lab.
In keeping with its founding spirit of “Be ahead of the times through endless creativity, inquisitiveness, and pursuit of improvement”, Toyota Industries actively carries out research and development activities. Toyota R&D activities can be broadly classified into two areas, (1) product development and improvements performed independently within each business division, and (2) R&D undertaken mainly by the “Research & Development Center” separate from the activities of Toyota’ business divisions and with a view toward company-wide management strategy.
1. R&D Activities Carried Out by the Business Divisions[5]
In each of Toyota’ internal divisions various initiatives, centered on the technical departments, are being taken to promote the advanced development of future products that will lead the world in functionality, quality, and low cost. The results of these R&D activities are unveiled at an internal technology exhibition in each division and also at a company-wide technology exhibition held every year where the engineers from all divisions gather. In this way Toyota strives to give their engineers access to a wide range of exchange opportunities.
2. Research & Development Center Activities[6]
The “Research & Development Center”, which is located in Kyowa, Obu City, Aichi Pref., undertakes the advanced development of fundamental technologies which will be the keys to the future products of each division, and advanced research for the development of new products for new businesses as well as development of materials and other technologies that will come to serve as the common foundation for all divisions. For example, there are a multitude of research and development results and prototypes such as a wide variety of functional parts for use in fuel cells, non-contact power supply technologies for use in clean logistics, super smooth coatings for inside car air-conditioning compressors, and three dimensional fabric reinforced composite technologies. In order to make research and development more efficient and introduce leading edge technologies, Toyota Industries conducts collaborative research with Toyota Central Research & Development Laboratories, Inc., an R&D facility of the Toyota Group involved in basic research, as well as with universities, other outside R&D institutions, and manufacturers. Top level research activities are carried out with the support of the newest simulation software and analytical instruments. In this environment Toyota researchers and engineers are developed through wide-ranging participation in scientific societies in all the major technological fields, such as machinery, electronics, physics, and materials, etc. This allows them to absorb the latest technologies. Toyota creates opportunities for engineers to deepen their practical business experience in product development through exchanges with the other technical divisions within Toyota Industries and cooperation with other members of the Toyota Group.