Question

The paid search results are given a more prominent position on the search results page.​

Answer 1

Answer:

Paid Search Marketing: Optimize Paid Search Campaigns with Better Tools

Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

Paying for every click may sound like you’ll end up paying a lot, but in a well-designed campaign, the opposite is true. Because your potential customers will see your ads only when they’re searching for precisely the products or services you offer, they’re far more likely than a casual browser to be at the point of purchase. And so, with the right research and a little tinkering, the paid search ads you place will actually end up earning you far more than it costs to place them.

Explanation:

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