Question

The primary purpose of a pioneering advertisement is to

a) Promote a specific brand's features and benefits
b) Inform the target market
c) Show one brand's strengths relative to those of competitors
d) Reinforce previous knowledge of a product​

Answer 1

Explanation:

Pioneering advertising refers to the launch campaign of a new product category, as opposed to the marketing of a single product within a developed marketplace. The purpose of pioneering advertising is to inform consumers of the arrival of an entirely new concept and explain its benefits.