The procedures followed at each stage of marketing research are
methodologically sound, well documented, and, as much as possible,
planned in advance. The previous statement defines the
aspect of
the definition of marketing research.
Identification of information
Accuracy
O Systematic
O Collection of information
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The procedures followed at each stage of marketing research are
methodologically sound, well documented, and, as much as possible,
planned in advance. The previous statement defines the
aspect of
the definition of marketing research.
Identification of information
Accuracy
O Systematic
O Collection of information
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