the product taken from manufacture to the wholesale and given to the retailer and sold to the end consumers
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A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel.[1] A marketing channel is a useful tool for management,[2] and is crucial to creating an effective and well-planned marketing strategy.
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