THE RISE OF THE TEA FLASKS
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cardboard flask creates storm in tea sales across major cities
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THE GROWTH OF TEA FLASKS IS:
- The online ordering business of chai has turned hot pipes, thanks to a simple yet flexible cardboard flashlight that has allowed restaurants to bring new beverages to consumers in all cities.
- Business has improved.
- “The flask we bring tea to is basically a cardboard box with a few layers of polymer.
- It depends on the air trapped between the layers to get inside, “said Ni tin Saluja, founder and CEO of Chaya's, which operates in 75 restaurants in many cities.
- Chai Point is the first company in India to come up with the idea of a discarded flask, it came up with a design idea when it saw consumers walk into their stores carrying flasks to carry freshly brewed tea and bring it back.
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