Question

The role of own beliefs,ideologies and worldviews in media reporting?

Answer 1

The media – television, the press and online – play a central role in communicating to the public what happens in the world. In those cases in which audiences do not possess direct knowledge or experience of what is happening, they become particularly reliant upon the media to inform them. That is not to say that the media simply tell us what to think – people do not absorb media messages uncritically (Philo, 2008; Philo, Miller, & Happer, in press). But they are key to the setting of agendas and focusing public interest on particular subjects, which operates to limit the range of arguments and perspectives that inform public debate. Drawing on a multi-dimensional model of the communications process, this article examines the role of the media in the construction of public belief and attitudes and its relationship to social change. We look at this both at the governmental level, in terms of change through policy action, and at the level of the individual, through commitments to behavioural change. Through discussions of findings from a range of empirical studies, we illustrate the ways in which the media shape public debate and input into changes in the pattern of beliefs. The conditions under which people accept or reject a message when they are aware of a range of alternatives are fundamental to this process, and are discussed in depth. We then discuss the ways in which such attitudinal shifts facilitate changes at the level of policy. Finally, we examine the way in which audience beliefs and understandings relate to changes in commitments to alter individual behaviours in their intersection with structural support – and the impact of such changes for wider social change.

Answer 2

Answer:

The media plays an important role in transmitting information to the public from different areas across the world. They concentrate on areas about which the normal people do not have enough experience or direct source.

Explanation:

The media reporting is highly responsible in creating an impact in the mind of people and shaping the public opinion. Depending on the objective of a particular matter they can modify or even create public opinion.