Question

the seasonal products are usually marketed through wholesalers retailers consumers and auctioneers?

Answer 1

The seasonal products are usually marketed through retailers.

The main responsibility for seasonal merchandise plans rests on the retail buyers. In order to be successful the retail professionals plan their product and marketing approaches several months in advance.

They navigate seasonal cycles and use the process of collaborative planning, forecasting and replenishment. Retail managers plan their budgets and submit purchase orders to vendors long before the products appear on the sales floor. In this way they can have the right assortment of merchandise for their specific customers.

Answer 2

The seasonal products are not marketed with any of the above mentioned ways, this is because their demand is not permanent therefore it means that their demand vary from time to time, this products may be advertised in the media houses or any other platforms that can reach the consumer within the expected time so as fasten their sales.

Seasonal products have the following characsteristics as far as market is concerned.

• They are produced in a specific time of the year.

• They are normally on high demand when they are about to get finished than when they are on the peak of production.

• There are several way which are used to market these products such as drop shipping , using of Adds in advertisement platform online.

• Seasonal products are normally not the basic goods used in the day today consumption of such like products.