Question

The _________________ shows the processes and variables influencing the buyer behaviour before and during a purchase. It emphasizes three key variables: perception, learning and attitude formation.

Answer 1

Well-planned PR strategies are powerful tools for business. Unlike marketing and advertising, PR takes advantage of unpaid communication channels such as local and regional media, the internet, business networks and community and customer relationships. Typically PR garners more credibility than paid marketing efforts as the end result is usually produced by a third party.