The _________________ shows the processes and variables influencing the buyer behaviour before and during a purchase. It emphasizes three key variables: perception, learning and attitude formation.
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Answer: The answer to this question is perception.
Concerning marketing aspects, it can be described as how a person identifies, organizes and then interprets the information to have a meaning.
It is also a psychological variable that influences the consumer behavior pattern and is a major factor for the purchase decision process.
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The Howard - Sheth Model shows the processes and variables influencing the buyer behaviour before and during a purchase.
Explanation:
- The Howard - Sheth model shows the processes and variables that influence the buying behavior wherein the consumers make comparison of the goods and services for buying the products that suits their requirements. The information regarding the goods and services are provided to them through different sources that are commercial and social.
- The main objective of the of buying decision is dependent on the need and desires and the focus is on satisfying the needs. This leads to the consumers to search and get information regarding the products that can help them with their objectives
- They analyse and evaluate the various brands and products which are are eliminated on the basis of their advantages and disadvantages. The selection of the products is done on the basis of them providing the maximum benefit and satisfaction to the consumers
To know more about buyer behavior
Explain how Maslow's hierarchy of needs affects buyer behavior.
brainly.in/question/13062518
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