The soft drink giants, Pepsi Co and Coca-Cola suffered a decline in sales of Colas in India in
the beginning of the year 2006 after an environmental group, Centre for Science and
Environment (CSE), claimed to have found pesticides in their drinks up to 50 times the
permissible health limits. These companies issued a number of press statements and
conducted many publicity campaigns in India claiming that their beverages were perfectly
safe. The union health ministry's expert committee also observed that Coke and Pepsi were
safe.CSE in turn criticised the expert committee findings and said that 11 of Coke and Pepsi
drinks contained average pesticides levels that were 24 times higher that the limits agreed by
the Indian government. Despite health ministry's clean chit to Coke, several states continued
to ban or restrict Coke and Pepsi as consumers started watching their diet more closely.
Organic food products suddenly became popular as the healthier option. By definition,
organic means fruits, vegetables, food grains and processed products that have been produced
with no pesticides or inorganic fertilisers. Meanwhile the soft drinks giants have been
continuously advertising and trying to convince the consumers about the safety of their
products.
Q1. Which component of business environment is reflected in the above case?
a Social
b. Technological
C. Economic
d. Political
(1)
Q2. Identify the specific force of business environment which is reflected in this case:
a. Suppliers
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Answer:
Q1 , a) social
sorry I don't understand Q2
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