Question

The strategic marketing planning process begins with __________ ?​

Answer 1

Answer:

Marketing strategy is an analysis, planning, implementation, and control process designed to satisfy customer needs and wants. The process starts with an understanding of the corporate mission statement and the strategy of each strategic business unit.

Answer 2

The strategic marketing planning process begins with the following:

• Set your marketing goals, conduct a marketing audit, conduct market research, analyse the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for the strategies, and create an evaluation process to create a well-crafted, strategic marketing plan.