Math, asked by komalbapardekar02, 2 months ago

the term marketing mix was introduced by whom?

Answers

Answered by ar5360771

Answer:

E. Jerome McCarthy

Step-by-step explanation:

The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

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the term marketing mix was introduced by whom?​

Answers

the term marketing mix was introduced by whom?