Question

theory of planned behaviour

Answer 1

In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links one's beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control.

Answer 2

In psychology, the theroy of planned behaviour (abbreviated TPB) is a theory that links one's beliefs and behaviour. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control.