There were so many challenges facing the media soon after the introduction of private or commercial broadcasting in Ghana. Identify these challenges and what accounted for them. What solutions can you suggest to forestall the challenges
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Answer:
Politicians with an agenda, managements on tight budgets and industry competitors under existential threats to malicious disseminators of falsehoods – it is a “perfect storm” of challenges for today’s public service news providers. The European Broadcasting Union (EBU)’s new study addresses those changing demands, much of which were researched during a rapid tour of small group of European broadcasters in the spring 2017.
The report highlighted some key trends.
Economic pressure
Broadcasters have to reallocate resources for new platforms in order to stay relevant, but at the same time their public funding is being squeezed. Pressure can be also put on one public service news provider by another. This happens in countries where there are commercially-funded channels with public service obligations to broadcast news in peak time.
But not only the broadcasters are facing pressure. The report noted that journalists in for example Hungary, Poland and Turkey are facing pressure from governments, which have little respect for plurality of views and freedom of expression. In Germany, they are feeling the heat on the streets – the derogatory term “lying press” has emerged. In Finland, they are being intimidated through cyberspace, where people are accusing them of being corrupt and agents with hidden agendas.
Pressure from newspaper publishers
The local press tends to cite the availability of free regional news produced by public service broadcasters as one of the greatest dangers of their extinction. The TV’s role and newspaper’s role is merging; most broadcasters produce text and video-based regional news on websites and apps, counteracting the need for consumers to buy a local newspaper. Even if the local publisher goes online, they face huge competition in advertising to survive, one not faced by the public broadcaster.
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