These objectives are often the most suitable when firms operate ina market dominated by amajor competitors and where their financial resources are limited
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Niche objectives are suitable when firms operate in a market dominated by a major competitors and where their financial resources are limited.
- When enterprises operate in a market influenced by a major competitor and where their financial resources are minimal, niche targets are generally relevant.
- Either a small segment or even a small portion of a segment may be a niche.
- They also emerge because joining this segment is not economical for leading competitors as they have unique demands for these consumers and the leading company does not want to commit capital in this way.
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