Think of anybusiness you are planning to launch how will you
do its segmentation and targeting while considering all the segmentationvariables and its sub variable?
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The importance of processes
BPM involves the identification of an organisation’s business processes, alignment of those processes with organisational strategy and continuous improvement that considers both the customer, regulatory and IT requirements.
Processes are fundamental to how an organisation realises its strategic intent. They are the way your business generates revenue, delivers value, meets it’s targets, achieves it's objectives and delights it's customers.
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