This type of crm programs aim at meeting individual customers needs which is fully satisfying and uniquely customized. The programme name is ------- 1. One-to-one marketing 2. Co-marketing 3. Continuity marketing 4. Cross selling
Answers
Explanation:
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Answer:
One-to-one marketing
Explanation:
One-to-One Marketing/Individual Marketing
This type of CRM programs aim at meeting individual customers
needs which is fully satisfying and uniquely customized. In the
mass markets, information on individual customers becomes the
basis of individual customer interactions and attempt is made to
fulfil the unique needs of each as well as develop frequency
marketing, interactive marketing and after sales programs for
high yielding customers. Advancement in information technology
has made it possible to use customer information at low cost.
Customer business development is the form of individual
marketing vis-à-vis distributor customers. A large manufacturer
may be able to offer expert advice based on his knowledge from
across many markets and also offer resources to build the business
of distributors