Three effect of media on sports coverage
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The media can have both a positive and negative effect on sport:
Positive influences of the media
- Raise awareness of sport
- Promote healthy active lifestyles
- Showcase sport's positive values
- Present positive and inspiring role models
- Motivate people to take part
- Set high standards for performance
- Provide examples of skills and tactics
Negative influences of the media
- Intrude on performers' privacy
- Undermine people's confidence and careers
- Showcase negative values and behaviour
- Undermine officials and their decisions
- Dictate event schedules and availability
- Alter competition rules and traditions
- Edit coverage so it is incomplete or biased
- Obstruct spectators and participants
- Reduce spectator attendance at live events
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