"To make sure that its customers are satisfied and to probe for new product ideas, Intuit routinely sends employees to the facilities of their customers. This technique for generating new business ideas is called ________."
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l don't know but happy new year
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This technique for generating new business ideas is called day in the life research
- The technique is a kind of ethnographic analysis where the researcher guides a consumer through a typical day and examines them.
- The purpose of this activity is for the researcher to understand a user's routine and usual tasks performed by the user merely by habit and performed subconsciously by the user.
- Regular variability in business ingenuity overcomes differences in person innovation. Companies that focus on addressing problems externally produce more new ideas.
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