Question

To reverse a downward trend in sales, mazda introduced its mpv minivan. Mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. Mazda knew that it needed to use a market segmentation strategy to correctly target the mpv. The first thing mazda had to do when it segmented the automobile-buyer market was to:

Answer 1

Explanation:

To reverse a downward trend in sales, mazda introduced its mpv minivan. Mazda positioned its van as a cross between a standard minivan and a sport utility vehicle. Mazda knew that it needed to use a market segmentation strategy to correctly target the mpv. The first thing mazda had to do when it segmented the automobile-buyer market was to.