to what extent is usage of hair oil associated with the demographic characteristics of consumer? this question can be answered through
Answers
A demographic characteristic is generally the statistical information about a population.
This could be factors like;
Age
Health
General income
Educational level
Race
Gender
Usage of hair oil could be affected by the demographic characteristics in various ways like;
Gender would affect how the market of a hair oil product will be.
In a population where most of the people are women,the oil will be more marketable compared to a situation where most of the people are men.
The age of the population of a certain place would influence the market demand of a hair oil since people of the middle age would demand more of the product than those of a very tiny age or very old.
General income of the people in a certain population will affect the demand of the hair oil since when the income is high,the rate of disposable income will also be high leading to a high demand of the oil and vice versa.
When a population has high level of education ,they tend to know the benefits of using hair oil compared to an uneducated population.
This will then lead to a a higher demand of the hair oil by the educated population than the uneducated population.